Just what constitutes marketing content? It is almost anything that a company publishes about itself – anything that the public will see, hear, or read.
Today, there is just so much content out there that Internet users are overwhelmed - so much so, that they grow weary of the bombardment. They spam marketing emails; they unsubscribe to newsletters and blogs.
The real problems? A lot of marketing content is just plain boring, and consumers refuse to spend time reading through walls of text.
What If Your Marketing Content is Different?
At Smart Writing, we get it. Our goal with every client is to provide marketing content so compelling, that any viewer will stop in their tracks and consume what you have published.
Let’s consider all of the content writing that specifically relates to marketing.
Your Website
This is often the first thing that a consumer sees, and the first impression they have of a business. And the thing is this: consumer taste has changed over the years. Boring websites with lots of information crowded onto pages will turn them off and away.
Smart Writing designers and developers understand the latest trends in consumer tastes, and they are continually updating their skills, so that they can use the latest technology to develop websites that, quite frankly, “rock.”
When you choose us for your website design or remodel, we will do all of the following:
- We will dig deep into your business and the personas of your target market
- We will use that information to get a “feel” for what key aspects of your business need to be featured and what value you bring to your audience.
- We will research all of your popular competition and evaluate their websites.
All of this is done before a designer ever goes to the drawing board with his/her creative ideas.
The result is this: You will have a website that is sleek, eye-catching, and that presents your business in such a compelling way that visitors will want to stay and consume all that you are saying and offering. Count on it.
Your Blog
A business blog is not an option. But consumers do not read blog posts that “look” cumbersome and that don’t provide value – entertainment, inspiration, education – and that address their pain points and solve their problems.
This is why we have creative writers who team up with our researchers. The researchers dig into your customer personas, look at the most popular blog topics for your customer, and then pass all of that research on to the creative writers. These guys then craft the posts that anyone will want to read.
We understand the need for the latest technology here – lots of visuals, videos, opportunities for interaction, and even augmented and virtual reality.
You want blog posts that give an amazing experience – and this is what we produce for you.
Many of our clients have contracted with us to maintain their blogs on a regular basis. They stay with us because we create the content that keeps audiences coming back for more and sharing with their communities.
Your Social Media Channels
Again, you have to stand out among the competition. And you have to be in the right places at the right times, with the right content and ads, if you are to reach your target audience.
We are masters at performing the analytics to learn which channels your audience uses, when they use them most, and the posts that they find most engaging. We then use this information to develop a social media marketing strategy that is customized for your brand and for your customer.
Our goal is to create social media posts that readers/viewers will love, find valuable, and want to share with others. And we are very successful because we can use individuals from many of our departments who can collaborate on social media campaigns.
Our clients who use us for social media marketing content are long-term. Once they have seen the results in their revenue, they know that we can deliver. We can do the same for you.
Direct Advertising
This is one of the most complicated and difficult aspects of marketing. No consumer wants to be inundated with ads that seem intrusive and that disrupt their Internet experiences.
Our advertising copy writers understand this. They will design an ad campaign that will not “look” and “feel” like an ad campaign to consumers. Content will focus on value and solving problems, not direct selling.
We will be happy to show you samples of our ad campaigns and what our clients have to say about the success of what we do for them, in terms of increased customer bases and profits. We can do the same for you.
Email Marketing
Inboxes are filled with ads. And most consumers will browse through those email subject lines, deleting anything that looks like a direct sell rather than presenting some solid value. And if they open a marketing email, they want to get exactly what was promised in the subject line, or they are angry.
This is where our creatives come in. Once we understand the goals of your email campaigns and dig into the value that you want to offer to recipients, they go to work crafting the most compelling subject lines and content that those recipients get. They will want to open your emails to see what you have to say.
Marketing content is absolutely critical for business growth. But done poorly, it will “kill” a business. When you trust your content needs to Smart Writing, you will have the best marketing campaigns out there.
Let’s talk about your needs today.
